Important System Announcement - iOS Auto Builds    
This topic is assigned to Victor Robu

Sep 08, 2017 08:33 PM

To our valued clients, 

Today, MobileSoft & Seattle Cloud have taken initial corrective steps to improve the overall quality of iPhone apps being submitted to Apple.  One of our main focuses at this point is to continue to be a valued Apple partner and cooperate with the changes they are asking the Development Community.   Because of this we have made the decision to no longer allow auto-builds for iOS apps from the builder.       

What Does This Mean For Our Customers? 

1.    Our team will be manually reviewing all iOS apps to insure they are meeting the Apple App Store Review Guidelines.

2.    When building a mobile app please take into consideration the following areas to address for your clients:   Business model use, Design quality, Legal use of logos/copy write with the client.   Our review team will insure that your app is adhering to all App Store Guidelines and that you are publishing a high-quality mobile app for submission on the App Store.

3.    If you have questions regarding the Apple App Store Guidelines, we encourage you to be very familiar with the entire App Store Guidelines before submitting your app.  They can be reviewed here:


What Others Changes Will Be Required When Submitting to the App Store?

In addition to our manual review, QA/QC and build process we will require the following: 

Individual Apple Developer Account Submission:  All apps will be published under the client/customer Apple Developer Account.   Please insure your account is in active status and good standing with Apple.

Unique Generated Distribution Certificates:  Every app will require a unique Distribution Certificate key. 

In the coming days and weeks MobileSoft/Seattle Cloud will be releasing additional improvements, processes and pricing models to support new feature sets that will allow our clients to design, develop and publish high-quality mobile applications on our network for years to come.   Furthermore, the management team is continuing to work with Apple on clarification of changes we can make on our platform in order to successfully publish apps without rejection related to the 4.2.6 guideline.   As we get viable updates, we will continue to update our community of valued members.

Thank you for your patience, understanding and compliance with these changes.  

MobileSoft Management Team

Sep 09, 2017 09:31 AM
Thank you for the update.  I can see where you are coming from.  Is the in-house review a temporary or permanent measure?   

You once reviewed an app of mine and rejected it simply saying "needs improvement." Will you be giving meaningful feedback for apps which which you consider below standard?  It would be most appreciated.

Many thanks.
@app: We’re happy to deliver the update...look for many more. We’re excited about the changes and service enhancements coming in the future for our clients.

Sep 09, 2017 09:55 PM

There current arrangement is permanent.  For now, our team of skilled, mobile application reviewers will be adhering to a strict set of review parameters to insure that high-quality apps are being submitted to the AppStore.    We're committed to giving positive, constructive feedback on areas we feel need improvement for submitting to the AppStore.  We encourage all app designers/developers to be very familiar with the entire App Store Guidelines before submitting your app.  

Look for upcoming posts on tips and tricks how to build a good mobile apps.



This is all great news.. It appears not much will change from the way I already have been submitting apps. Just a few questions.. Can we submit apps right now if not, when can we submit apps as I have stopped submitting them waiting on word like this to come down? Also, will we still be able to edit various portions of the app with out having to always sendt to the App Store, you know... Using the app refresh in the design? I have been using my own developer account for the apps I build. Is app...

Sep 13, 2017 12:57 PM
Gee, I wonder if my conversation with Apple had anything to do with this? Hmm...the procedure you just laid out is exactly what I told Applle Review Team (ART) as to how I used SC publishing team. Damn near word for word including the part about the my own developer account and individual PNs for each app. I told ART I needed SC because I used HTML, CSS and js to build my apps. That without SC I would have to purchase new hardware and software and take a 4 year college course to learn how to make an iOS app. I said what ART is doing is unfair to me. Then I said ART must find a way to solve this. You think they listened?

Naw...probably not. My conversation is eerily similar with SC's new procedures. However, I have to say up til 4.6.2 guideline all my apps got acceted to the App Store because SC reviewed and submitted them for me. What a shock for me when one didn't get accepted. 

Anyway, my customers are still not willing to submit apps or updates at this time. Please, tell us when Apple has officially started accepting MobileSoft/Seattle Clouds apps again.


Sep 14, 2017 10:26 PM
Hi MobileSoft, 

I submitted a response to a previously submitted and rejected app, Friday via the resolution center. This is the response I received again. 

Guideline 4.2.6 - Design - Minimum Functionality

We noticed that your app appears to be created from a commercialized template or app generation service, closely resembling the look and feel of other apps on the App Store.

Apps produced using a commercialized template or app generation service are not appropriate for the App Store.

Does this mean that any apps that have been rejected will need to be resubmitted and managed by SC with the manual submission? Should we do this now? 
Hi Aurel,
I have read that another platform provider has had a confirmation that existing apps in the app store can be updated without falling under the 4.2.6 Rule. (Goodbarber) with successful results. Please advise if you have confirmed this for SC users.

Sep 15, 2017 11:43 AM

I think I need to come with an explanation about our agreement with Apple Review Team.

Our team will review all the iOS Apps prior sending to Apple. We've removed the iOS Instant builds from the build request type. SeattleCloud has the necessary human resources for doing these reviews without changing our review ETA considerable. Our Build Engineers will publish only the apps that follow App Store Review Guidelines: . We will not publish apps with poor design, outdated design or content. Also, we'll encourage you to develop a rich content app and to not split your app idea in many subprojects for getting a better revenue.

Example: If you build apps for different businesses, let's say hotels, than each hotel should have their own Apple Developer Account. Of course, the UI and layout of all these hotel apps may be the same but the info in it, description, colors, logo etc. should be individual for each app.
If you're not willing to do so, you'll need to merge all these sub-projects in just one app. This app approach will increase significantly the chance for getting your app on App Store.

Best regards,
Hi @Aurel.. Thanks for the info. I am just glad there is something in the works to make these apps get published again. Now, You guys say... " We will not publish apps with poor design, outdated design or content." This is understandable.. The problem is.. The templates are outdated though. Are we getting new templates? If so, when???
Hello Marius,

Yes, for sure. Actually, my opinion is to not focus on templates since these are just demo apps built with the existent page types. Instead, we should focus on new features (page types). Add new pages and improve the existent ones.

Just a note, the last 2 months our developers and testers worked on adding iOS 11 support prior its official release. We've started this preparation from first iOS 11 beta version for developers. Now, we can proudly announce that we support iOS 11 an...

(...) The issue is that these type of changes are not visible to the end used since are backend changes but these are the most important and time consuming modifications.

After that, we'll focus on front end changes and adjustments, I promise.

Best regards,

Sep 20, 2017 02:25 AM
I build lots and lots and lots of apps.  Do I need a different developer account for each client if each app I build is from a blank start?  As long as I don't use a template, can I still publish under my own developer account?

Thanks for your feedback on this matter.

Shelly Turner

Sep 21, 2017 10:03 PM
Aurel, you mention earlier in this thread -

"If you're not willing to do so, you'll need to merge all these sub-projects in just one app. This app approach will increase significantly the chance for getting your app on App Store."

Is it possible to build one App with sub-projects/hotels/churches using SC, as you suggest above?

If yes, could you please provide detailed information? 

Sep 25, 2017 09:15 PM
Why don't you help us to generate a SDK project / build with the ability to be modified in XCODE. I mean we design the app in Seattleclouds editor (web editor), then export the build or SDK so we can open it in XCODE, modify it, make it look more "native" so Apple don't mess with us?

Sep 26, 2017 10:04 AM
After the manual review by Seattle Cloud build engineers, are there any apps that are succesfully submitted and approved by Apple yet? 

I think its time you share some good examples, so that others learn from it.   

Sep 26, 2017 06:04 PM
My app has been rejected.
Not enough quality features to approve apps.
We have a big problem ...

Sep 28, 2017 01:08 AM
Just these 2 days I have two apps submitted through the build and publish under my account and still got rejected for reason... templates. These apps would have met the SC reviewer's criteria as they submitted to Apple for me... the apps have more functionalities than most of my previously approved apps and their layouts were designed to look distinctively different from similar business apps we built... How does Apple see apps built on a template? Based on the layout that could possibly look somewhat similar to one of the thousands of apps out there or they see it in they source code that some app builder they would not want to work with?

What can I do?

Sep 28, 2017 12:16 PM

Dear SC / MobileSoft, your instructions above seems not to be working, apps still gets rejected.

Please we need your input on this ASAP.

Sep 29, 2017 04:22 AM
It is clearly the templates.. These templates are just not good. Why is this not even being addressed here even by us. These templates aren't even IOS 4 ready. Please note.. I am not trying to be mean or harsh. It is true. We have to let them know.. The templates are just not good. The functionality is not good at all.. I can't believe no body is even talking about this.. So frustrated. 

Sep 29, 2017 06:32 AM
For a long time we have been talking about the problem with Apple and have not seen anything new.
Can you tell us what's going on?
What new applications do you plan to upload to the site?
When do you plan to upload?
Please share with us

Sep 29, 2017 09:15 AM
Its very sad that we are not updated very well on this important matter by SC/Mobisoft. 
I have been SC customer for over 3 years and recently switched to tashlik ( appsmoment ) which is a white label of SC so i'm facing the same issues when using this builder. 

I had rejection of a very high quality app based on 4.2.6. also. I had requested an instant build and submitted this app myself. 
Because of the rejection and the announcement of both SC and Appsmoment i have then requested a review and build.. on 21th september... it's still pending review after 8 days :( 

But i didn't wait and in the mean time i have made an appeal to the app review board. It took 7 days for them to reply that they had received my appeal and would judge it.  Within one day ( yesterday ) my app was approved. 

I asked SC/Mobisoft  before in this post to share succes stories to let others learn from it.. but not a single reply. So i would like to share this one succes with you ...  You can find this app at :

And again i would like to ask SC / Mobisoft to share more with us , keep us better informed about the process and share successes and obstacles!

What did you write to them in the appeal?

Well every appeal should be different offcourse but for this app we highlighted a few main points:
- it contains unique high quality content ( artwork , texts and video's )
- It's the 8th app in row for this client with all former apps having multiple thousands / 10.000 downloads and all 4 star reviews
- This app needs offline use off app, because it's primarily made for kids and we want to protect them against costly data use. So webapp is not an alternative
-We use some native functions to...

Marcel can I ask when did you publish this new App for the first time? on August or September ? Thanks Marcel

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