How to publish your app on the App Store    
This topic is assigned to Victor Robu

May 29, 2012 02:04 AM

How to submit an iOS APP.

Step by step instruction.

Ready to submit an app to App Store?

 Step 1. Click on "Ready to Publish" button


Step 2. Start Submission Process


Step 3. Select Build and Publication Type

3.1 Build & Review — in under 2 business days you will receive a link to a build of your app or review notes in case your additional input is required. (You need a Mac and Application Loader to upload it to AppStore). 1 Build & Review = 1 Build Credit.
If you choose this option next steps are: 4 → 6 → 7 → 8
3.2 Build & Publish under my account — in under 2 business days your app will be published under your developer account or you will receive review notes in case additional input is required. Review and Submission to App Store is done by one of ours build engineers. 1 Build & Publish = 1 Build Credit.
3.2.1 Please specify your primary iTunesConnect account credentials. We will use your credentials to login to iTunesConnect and upload your application binaries.
*NOTE: You need to enter your primary iTunes account here. We will use your account credentials to login to, generate a certificate and a provisioning profile for this app. You need to provide an account with full access to
If you choose this option next steps are: 5 → 6 → 7 → 8
3.3 Instant SDK project - in under 1 hour 24 / 7 you will receive an email with a link to an Xcode project you can use to develop custom features.
If you choose this option next steps are: 4 → 6 → 7 → 8
3.4 Instant Ad Hoc - in under 1 hour 24 / 7 you will receive an email with a link to a build of your app for you to test.
If you choose this option next steps are: 4 → 6 → 7 → 8
Install an Instant Ad Hoc here
3.5 Manual Ad Hoc - in under 2 business days you will receive a link to your Ad Hoc build and instructions on how to install it. 1 Manual Ad Hoc = 1 Ad Hoc Build Credit
For this type of building and publishing you need to buy ad hoc build credits.
3.6 Request Premium SC Review and Submission - in under 1 business day SeattleCloud's Review Team will accurately review the application, send an e-mail with a feedback and publish the application. For this type of service we charge $99 per app.

Step 4. Upload the Code Sign Files

4.1 Upload your Distribution Certificate
4.2 Upload the .mobileprovisioning file for this appCreate a Profile  and upload it here.
4.3 Private Key in .p12 format - You must upload your private key and password.
 - Missing certificate     
   - Missing certificate
  - Missing certificate    
  - Certificate successfully uploaded

Step 5. App Store Properties 

5.1 App Store App Name - The App name as it will appear on the App Store. Maximum 30 characters.
5.2 App Store Subtitle - The App Store Subtitle as it will appear on the App Store. Maximum 30 characters.
5.3 Primary Language - You will set your first default language.
5.4 Category - a category that describes your application best, and is the category under which your application will be listed. Second Category (optional) - The Second Category provides an additional search term which may help users find your application, though your app won't be listed under the second category. Choose from the same list as the first category. You cannot choose the same category for both your First and Second categories.
5.5 App Store Promotional Text - The App Store Promotional Text as it will appear on the App Store. Maximum 170 characters.
5.6 App Store Description - A detailed description of the app version itself, no longer than 4000 characters and no less than 10 characters.
5.7 App Store Keywords (comma separated words) - One or more keywords that describe your app. Keywords are used to help customers search the App Store effectively. Your application will be searchable by application name, company name, and keywords.
5.8 Support URL (required) - a URL with support information for your app. This URL will be visible on the App Store.
5.9 Marketing URL (Optional)- a URL with marketing information about your app. This URL will be visible on the App Store.
5.10 Privacy Policy URL (required) - A URL that links to your company's privacy policy. Privacy policies are recommended for all apps collecting user or device related data and required for apps that offer auto-renewable, or free subscriptions, are designed for kids, or as otherwise required by law.
5.11 Copyright - the name of the person or entity that owns the exclusive rights to your app, preceded by the year the rights were obtained (for example, "2018 Acme Inc"). Do not provide a URL. Copyright should have at least 2 characters.
5.12 What's New in this Version - Add here a short description of what you've improved in your app. Leave this field empty if it's the first time when you're submitting the app to App Store.
5.13 Contact Information (for Apple review team)- Please add here your (or your client) contact information. If Apple Reviewer will have questions regarding your app he'll call you.
5.14 Demo Account Information (optional) - In order to prevent a rejection from Apple Review Team, we need to set a test account (a test login and password) on iTunesConnect if you have a Login form in your app.
5.15 Review Notes for SeattleClouds team (optional) - Additional information about your app that can help during the review and submission process. Include information that may be needed to submit your app to App Store.
5.16 App icon for the App Store - Must be the same image as Application icon, with a higher resolution. 1024x1024 (PNG only) 

Step 6. Push Notification

Specify if you want Push Notifications enabled/disabled for your application.
6.1 I want Push Notifications disabled
6.2 I want Push Notifications enabled
NOTE: Upload the push certificate for this app - Your application should be enabled for Push Notifications before your Provisioning Profile (.MOBILEPROVISION file) is issued. If you issued a Distribution Provisioning Profile before and are planning on enabling PN now, please renew or re-issue your Distribution Provisioning Profile (.MOBILEPROVISION file) and re-upload it in previous step. 
The Push Certificate MUST be created using OUR .csr file. More informations you can find in the step-by-step instruction on how to generate an APN Certificate (.CER) file on Apple provisioning portal.
6.3 I want Rich Push Notifications enabled
Learn more about Rich Push Notification here.

Step 7. App Multimedia - Application icons and Splash Screen images

7.1 Application Icon is the image used for the app's icon, as displayed on the iPhone's home screen. All icons should be .png files without any transparency. Apple recommend that you create images without rounded corners, as Apple will round off the corners themselves.
7.2 The Splash Screen Image (launch image) is the image displayed while your app is loading.
All launch images should be in the png format, without transparency.
Please provide icon and splash screen files with the following sizes:
iPhone & iPod Touch apps
Application icon: 57x57, 114x114, 120x120 px.
Splash Screen images: 320x480, 640x960, 640x1136, 750x1334, 1242x2208, 1125x2436 px.
iPad & iPad Mini apps
Application icon: 76x76, 152x152, 167x167 px.
Splash Screen images: 768x1024, 1536x2048, 2048x2732 px.
7.3 App Store Icon - 1024x1024 (JPG or 24-bit PNG) 
Must be same image as Application icon, with a higher resolution and must not contain layers or rounded corners.

Step 8. Build Version, Application Name, App Rotation, Background Mode

8.1 Build Version (a.k.a. Bundle Version) - The version of your app.
It is a number in the format X.Y or X.Y.Z, for example 1.0 OR 1.0.0. When you first publish your app, you should generally use the default value, 1.0 .
If you are building a new version of an app that is already on the app store Build Version MUST 
change. e.g. 1.0 -> 1.1 -> 1.2 ...
8.2 Application name is displayed under application icon on the device. Must be a short name to fit icon width.
8.3 Enable Info Button shows app information such as author name, username and service provider.
8.4 Enable App Autorotation - Enable/ Disable App's Rotation. (Portrait > Landscape > Portrait)
8.5 Enable Audio Background Mode - The application plays audible content in the background. Your application may only use background mode for their intended purposes: audio playback, etc.
If your app uses a background mode but does not include functionality that requires that mode to run persistently - your application will be rejected by Apple reviewers.
8.6 Enable Shine effect - iOS will add standard gloss effect to your application icon.

Done. Submission complete!

Sep 22, 2014 10:30 AM
Is there a way to change the information shown in the app?
Yes, Ron! Just go to your app's Dashboard and choose Edit Pages, Design Settings, etc. depending on what you would like to edit.

Apr 13, 2016 07:59 AM
What's the process for submitting updates to an app within the Apple store?