How to publish your app on the App Store    
This topic is assigned to Victor Robu

May 29, 2012 02:04 AM

How to submit an iOS APP.  
Step by step instruction.

Ready to submit app to App Store?

Step 1. Click on "Ready to Publish" button.

Step 2.  Start Submission Process.

Step 3.  Select Build and Publication Type.

         3.1 Build & Review — in under 2 business days you will receive a link to a build of your app or review notes in case your additional input is required.  (You need a Mac and Application Loader to upload it to AppStore). 1 Build & Review = 1 Build Credit.

If you choose this option next steps are:  6 (6.2.1)  7  8

         3.Build & Publish under my account — in under 2 business days your app will be published under your developer account or you will receive review notes in case additional input is required. Review and Submission to App Store is done by one of ours build engineers. 1 Build & Publish = 1 Build Credit.

                  3.2.Please specify your primary iTunesConnect account credentials. We will use your credentials to login to iTunesConnect and upload your application binaries.

NOTE: You need to enter your primary iTunes account here. We will use your account credentials to login to, generate a certificate and a provisioning profile for this app. You need to provide an account with full access to

If you choose this option next steps are:  6  7  8

         3.Manual Ad Hoc -  in under 2 business days you will receive a link to your Ad Hoc build and instructions on how to install it. 1 Manual Ad Hoc = 1 Ad Hoc Build Credit

If you choose this option next steps are:  6  7  8

Step 4.  Upload the Code Sign Files.

         4.1 Upload your Distribution Certificate
         4.2 Upload the .mobileprovision file for this app - Create a Profile and upload it here.

         4.3 Private Key in .p12 format -  You must upload your private key and password.

- Missing certificate

- Certificate successfully uploaded

Step 5.  App Store Properties - Fill in all the information regarding App Name,  Keywords, Description, Category and the app icon for the App Store.

         5.App Store App Name - The App name as it will appear on the App Store. Maximum 50 characters.

         5.Description - A detailed description of the app version itself, no longer than 4000 characters and no less than 10 characters.

         5.What's New in this Version (optional) - Add here a short description of what you've improved in your app. Leave this field empty if is the first time when you're submitting the app to App Store.

         5.Keywords - One or more keywords that describe your app. Keywords are used to help customers search the App Store effectively. Your application will be searchable by application name, company name, and keywords.

         5.Primary Category - a category that describes your application best, and is the category under which your application will be listed.

         5.Secondary Category (optional) - The Secondary Category provides an additional search term which may help users find your application, though your app won't be listed under the secondary category. Choose from the same list as the primary category.  You cannot choose the same category for both your Primary and Secondary categories.

.Privacy Policy URL (optional) - A URL that links to your company's privacy policy. Privacy policies are recommended for all apps collecting user or device related data, and required for apps that offer auto-renewable or free subscriptions, are designed for kids, or as otherwise required by law.

.Review Notes for SeattleClouds team (optional) - Additional information about your app that can help during the review and submission process. Include information that may be needed to submit your app to App Store.

         5.Contact Information - Please add here your (or your client) contact information. If Apple Reviewer will have questions regarding your app he'll call you.

         5.10 Demo Account Information (optional) - In order to prevent a rejection from Apple Review Team, we need to set a test account (a test login and password) on iTunesConnect if you have a Login form in your app.

         5.11 Support URL - A URL that provides support for the app you are adding. This will be visible to customers on the App Store.

         5.12 App icon for the App Store - Must be same image as Application icon, with a higher resolution. 1024x1024 (PNG only) 

Step 6. Push Notification.

Specify if you want Push Notifications enabled/disabled for your application.

         6.1 I want Push Notifications disabled
         6.I want Push Notifications enabled
                   *6.2.Upload the push certificate for this app - Your application should be enabled for Push Notifications before your Provisioning Profile (.MOBILEPROVISION file) is issued. If you issued a Distribution Provisioning Profile before and are planning on enabling PN now, please renew or re-issue your Distribution Provisioning Profile (.MOBILEPROVISION file) and re-upload it in previous step. 

The Push Certificate MUST be created using OUR .csr file. More informations you can find in the step-by-step instruction on how to generate an APN Certificate (.CER) file on Apple provisioning portal.

Step 7. App Multimedia - Upload App Graphics. Application icons and Splash Screen images.

Application icon is the image used for the app's icon, as displayed on the iPhone's home screen. All icons should be .png files without any transparency. Apple recommend that you create images without rounded corners, as Apple will round off the corners themselves.

The Splash Screen image (launch image) is the image displayed while your app is loading.
All launch images should be in the png format, without transparency.

Please provide icon and splash screen files with the following sizes:

iPhone & iPod Touch apps

Application icon: 57x57, 114x114, 120x120 px.
Splash Screen images: 320x480, 640x960, 640x1136 px.

iPad & iPad Mini apps

Application icon: 72x72, 76x76, 144x144, 152x152 px.
Splash Screen images: 768x1024, 1536x2048 px.

Step 8. Build Version, Application Name, Resource Synchronization, App Rotation, Background Mode.

         8.Build Version (a.k.a. Bundle Version) - The version of your app.
It is a number in the format X.Y or X.Y.Z, for example 1.0 OR 1.0.0. When you first publish your app, you should generally use the default value, 1.0 .
If you are building a new version of an app that is already on the app store  Build Version MUST change. e.g. 1.0 -> 1.1 -> 1.2 ...

         8.Application name is displayed under application icon on the device. Must be a short name to fit icon width.

         8.Resource Synchronization - Once your application is Ready For Sale in the App Store you will have possibility to synchronize resources (images, sounds, html files, etc.) with app without releasing a new app version. More informations you can find in the step-by-step instruction on how to enable and use resource synchronization. 

         8.4 Sync Button allows manual synchronization of app resources.

         8.5 Info Button shows app information such as author name, username and service provider.

         8.App Rotation - Enable/ Disable App's Rotation. (Portrait > Landscape > Portrait)

         8.Background Mode - The application plays audible content in the background. Your application may only use background mode for their intended purposes: audio playback,  etc.
If your app uses a background mode but does not include functionality that requires that mode to run persistently - your application will be rejected by Apple reviewers.

         8.8 Shine effect - iOS will add standard gloss effect to your application icon

Done. Submission Complete!

Sep 22, 2014 10:30 AM
Is there a way to change the information shown in the app?
Yes, Ron! Just go to your app's Dashboard and choose Edit Pages, Design Settings, etc. depending on what you would like to edit.

Apr 13, 2016 07:59 AM
What's the process for submitting updates to an app within the Apple store?